Industry: Tiles Manufacturing.
Location: Kenya.
Responsibilities:
- Lead oubrand development, showroom retail visibility enhancement, and other channel-wide initiatives (80% focus on showrooms, 20% on specialized channels).
- Design and execute effective marketing strategies to establish our company as Kenya's top high-end tile brand and position the showroom among the top three retail showrooms in Kenya.
- Build systematic growth in the tiler (designer) channel,Rebate operation for paving workers.
- Develop and execute omnichannel promotion strategies
- Coordinate the operation of the showroom's social media accounts and develop a content matrix.
- Plan and execute large-scale themed events I.e grand openings, annual shopping fairs, and designer salons and regular promotions holiday sales events to increase showroom exposure and store visits.
- Showroom image maintenance: New product launch events and model room updates and maintenance.
- Team management and capacity building: Regularly organize team skills training I.e event planning, client negotiation, and new media operations to enhance members' market sensitivity and execution capabilities, building a high-performance team.
Key Qualifications:
- Degree in Interior design, Construction, Engineering or related.
- More than 8 years of marketing experience, including at least 3 years in marketing for high-end retail brands or international building materials brands, with experience from strategy development to implementation.
- Familiarity with the high-end building materials market in Kenya or East Africa is preferred.
- Experience developing channels with masons/artisans and implementing large-scale events.
- Experience developing B2B channels in the construction industry (e.g., for masons, contractors, and designers), with experience organizing artisan training, certification programs, or industry summits (for over 100 participants).
- Successfully launched a high-end brand (showroom/retail experience essential).
- Proficient in showroom/retail channel marketing (familiarity with tiler/designer networks preferred).
- Proficient in using online marketing platforms.
- Ability to influence senior management and external partners (key designers, large project clients).
- Strong sense of responsibility and decisiveness, willing to take responsibility and make quick decisions.
How To Apply
Do you have the qualifications? Does this interest you? If YES, please share your application to newton@sunlitcentrekenya.co.ke not later than 28th August 2025.
Only Shortlisted candidates will be contacted.
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