Industry: Sales & Marketing Sector
Education Level: Bachelor's degree
Job Schedule: Full-time
Employer: Unspecified
Salary: KES 150,000
Location: Nairobi
Positions: 1
About the Role
We are seeking an experienced, results-driven Country Sales and Marketing Manager for our client based in Nairobi, dealing in quality lifestyle products, including clothing, shoes, bags, and bedding, to lead sales and marketing strategy and grow revenue across all branches in Kenya.
Key Responsibilities
- Develop and execute the national sales and marketing strategy to achieve company revenue and market share targets.
- Drive sales performance across all branches, setting monthly, quarterly, and annual targets and tracking results.
- Lead, coach, and motivate branch managers and sales teams, and conduct regular performance reviews.
- Plan and run marketing campaigns, promotions, seasonal offers, and product launches across all product categories.
- Monitor market trends, customer preferences and competitor activity, and recommend pricing and product strategies.
- Work with stores and procurement teams to ensure adequate stock levels and product availability across branches.
- Visit branches regularly to ensure visual merchandising, customer service and sales standards are met.
- Build and maintain strong customer, distributor and key account relationships.
- Prepare accurate sales reports, forecasts and budgets for management.
- Strengthen the company's brand visibility through digital, social media and in-store marketing.
Qualifications and Experience
- Bachelor's degree in Sales and Marketing, Business Administration, Commerce or a related field. A professional
- marketing qualification (e.g. CIM, KIM) is an added advantage.
- Minimum of 8 years' experience in a senior sales role, preferably in retail, fashion, textiles or fast-moving consumer goods.
- Prior experience managing multiple branches across different counties is an added advantage.
- Proven record of meeting and exceeding sales targets.
Skills and Competencies
- Strong leadership and people management skills.
- Excellent negotiation, communication, and presentation skills.
- Strong analytical and strategic planning ability.
- Good understanding of retail operations, merchandising, and consumer behaviour.
- Proficiency in MS Office and sales reporting tools.
- Willingness to travel frequently to branches across the country.
- High integrity, self-drive, and ability to work under pressure.
Offer
- Gross monthly salary of KES 150,000.
- Attractive monthly sales commissions.
- Monthly performance bonus.
- Other allowances.
- Opportunity for career growth in a dynamic, expanding company.
How to Apply
Send your CV to recruitment@castormanagementservices.com, quoting the subject line "Country Sales and Marketing Manager".
Only shortlisted candidates will be contacted.
Deadline: 21st October 2026
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