ROPU IMETA is a Regional Operating Unit consisting of 6 mid-sized Operating Units: India, Turkey, Southern Africa (South Africa & Sub Sahara Africa) Northeast & West Africa, Near East & UAE, Saudi Arabia, Gulf & East Africa (SAGEA).
We are hiring a Cardiovascular & Metabolism Product Manager based in Nairobi, Kenya. The position reports to the Head of the Business Unit.
As the Product Manager of Human Pharma in SSA, you will be part of a centralized team covering the Sub-Saharan Africa region. You will be closely collaborating with a cross-functional team and will be responsible to develop & implement the Integrated Customer Plan (ICP) in the region, leveraging data analytics for informed decision-making. Additionally, you will lead and develop Strategic Marketing & Launch Readiness of assigned products ensuring compliance and customer experience with a rapid learning approach to optimize activities.
This position requires strong product knowledge, experience in launch campaigns, and proficiency in strategic marketing tools and techniques.
Role & Responsibilities:
- Leads and prepares the Strategic Marketing, Launch Readiness, and ICPs of assigned products in cooperation with medical, market access, field operation, and all other relevant TAT members according to determined timelines to ensure optimum short- and long-term development, and market contribution. Is responsible for the achievement of related targets.
- Ensures achievement of budgeted sales targets as well as the long-term growth of assigned products and initiates corrective measures in case of deviation from planned sales development.
- Coordinates the execution of the operational marketing plan, prepares and manages the Direct Promotional Budget, and ensures that expenses are within the approved budget.
- Plans and realizes field (double) visits according to the phase of the product to ensure maximum customer engagement and flawless implementation of the plans based on the market needs.
- Builds relationships with all functions related to the assigned products, and interfaces across the organization and works in cooperation with TAT members to drive projects through to agreed timelines and objectives.
- Responsible for product training of new and existing FF and updating the knowledge of the existing field force in correlation with the market dynamics.
- Monitors, controls, and evaluates the impact of Marketing Programs and recommends corrective measures.
- Ensures timely submission of marketing reports like sales forecasts, expense reports, and other reports that may be required from time to time.
- Use digital strategies, technologies, tactics, and insights to develop integrated customer engagement plans to drive business impact
Requirements:
- Bachelor's degree in business administration/pharmaceutical science/Medicine or related field.
- A minimum of 4 years of experience in the pharmaceutical industry
- Cardiovascular and metabolism experience is a plus.
- Product manager experience is desired.
- Business fluent in English, in its oral and written form
- Regional experience is preferred
- Extensive experience in using VEEVA CRM or similar CRM systems is a must
- Digital Marketing
- Effective communication with the ability to build and maintain relationships
- Interdisciplinary thinking, problem-solving, and open communication
- Excellent interpersonal skills, assertiveness, and decision-making ability
- Capable of organizing, planning, and prioritizing tasks
What happens Next?
We are looking forward to receiving your application! We will then have a look at your CV. If we see a match, we will invite you for a screening interview.
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