Industry: Management & Executive Leadership Sector
Education Level: Bachelor's Degree
Job Schedule: Full-time
Employer: Unspecified
Salary: Open to discussion
Location: Nairobi, Kenya
Reports to: Commercial General Manager
Positions: 1
We're looking for a strategic, results-driven Head of Sales – General Trade to lead our sales function and turn distribution strength into measurable market growth.
You will lead:
- General Trade Sales
- Route to Market & Distribution
- Trade Marketing & Activations
- A team of Territorial Sales Managers, Route to Market Sales Reps, and Horeca Sales Executives
- Develop and execute annual sales strategies and budgets aligned to business goals
- Define and drive route-to-market and distribution strategies to maximize sales volume and value
- Manage departmental resources, budgets, and assets effectively
- Track, report, and act on key sales and trade marketing KPIs
- Champion marketing initiatives, brand visibility, and product knowledge in support of sales
- Continuously review and structure the department for optimal performance
- Coach, motivate, and hold the sales team accountable for results
We're Looking For:
- Bachelor's Degree in Sales and Marketing or a business-related field
- 10 years' sales and marketing experience, 5 of which in a senior sales role
- FMCG experience mandatory
- Strong leadership, commercial acumen, negotiation, and stakeholder management skills
- Ability to thrive in a highly field-based role with frequent office visits
Apply by sending your CV to: recruitment@melvinstea.com
Deadline: Rolling Basis
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